VakifBank improves real-time analysis with Oracle Database In-Memory
VakifBank uses Oracle Database In-Memory to enhance customer satisfaction with more timely marketing promotions and to create new products.
“Oracle Database In-Memory reduced our query times from minutes to milliseconds. This extraordinary performance allows us to realize real-time insights, offer personalized promotions, and speed decision-making, which lifts our customer service and operational efficiency to new heights.”
VakifBank is a pillar of the Turkish economy and an important bank operating in multiple countries. It wanted to modernize its technology foundation for banking applications so that it could quickly access and interpret real-time results from analytical queries within large amounts of data. By choosing Oracle Database In-Memory with columnar functionality in Oracle Database, analytic queries that would normally take 2 to 3 minutes to complete on regular systems complete in about 0.3 seconds with Oracle. With real-time analysis, VakiBank gained insights into customer behavior and improved profitability to enhance its products as well as the customer experience.